Today, this race remains a premier race in Asia. In the 1930s, Fuji established the first national stage race between Osaka and Tokyo and sponsored the winning team. īy the late 1920s, Fuji was Japan’s most popular bicycle. At first, it was importing and distributing US-products, but later it began bicycle production in Japan. In 1900 it was established under the trade name Nichibei Shōkai (literally 'Japanese-American Trading Company'). The company was founded in 1899 in Japan by Okazaki Kyūjirō.

The company took its name and logo from Mount Fuji, a Japanese symbol of strength and endurance. ( 日米富士自転車株式会社), a bicycle manufacturer originally established in Japan in 1899.

The company is a descendant of Nichibei Fuji Cycle Company, Ltd. Japanese Manufacturer of bicycles Fuji bicycles, used by the Caja Rural–Seguros RGA cycling team, at the 2016 Tour of Britain.įuji Bikes is a brand of bicycles and cycling equipment currently owned by Advanced Sports International.